Show trailer
A show trailer is the punchy preview that explains who your podcast is for and why to subscribe, turning a curious browser into a follower.
A show trailer is a short, punchy audio or video preview that explains what a podcast is about, who it is for and why to subscribe. For B2B shows it is the pitch that turns a curious browser into a subscriber.
For example, before launch a fintech podcast publishes a 60-second trailer promising 'candid conversations with the CFOs rewriting how finance teams buy software', and it sits pinned at the top of the feed.
Why it matters: a sharp trailer sets expectations and drives subscriptions from day one, giving a new B2B show the early momentum that platform algorithms reward.
Good looks like a 60-second trailer that nails the premise, the host's voice and a clear reason to subscribe, pinned to the top of the feed before launch.
- Making the trailer a generic 'welcome to our podcast' with no hook or specific promise.
- Publishing it the same day as episode one, leaving no time to collect early subscribers.
- Letting it run two or three minutes, by which point the listener has moved on.
What is a show trailer?
A show trailer is a short, punchy audio or video preview that explains what a podcast is about, who it is for and why to subscribe. For B2B shows it is the pitch that turns a curious browser into a subscriber.
How long should a podcast trailer be?
Aim for 30 to 90 seconds. Long enough to convey the premise and the host's voice, short enough that a busy buyer finishes it.
When should I publish the trailer?
A week or two before your first episode, so it can collect subscribers and warm up the feed before real content lands.