Episode promotion checklist
An unpromoted episode is a tree falling in an empty forest. Run this repeatable checklist on every episode so each one earns the reach the conversation deserves.
Before launch
- Cut 6-8 vertical clips and 1 audiogram
- Draft host post + a guest-tagged post
- Write the show notes (title, summary, timestamps, links)
- Send the guest their clips + a ready-to-share post
Launch day
- Publish to all audio feeds + YouTube
- Post the host's LinkedIn post with the best clip
- Share the audiogram
- Feature it in the newsletter
The week after
- Post 1 clip every 1-2 days
- Publish the guest-tagged post; thank and tag the guest
- Reply to comments to keep reach alive
- Add the episode to relevant internal sales enablement
Ongoing
- Re-share evergreen clips from the back catalogue
- Track which clips drive subscribers and do more of those
pick a version, copy it, or download as .docx or .pdf — then make it yours.
How to fill it in
Give the guest a ready-to-share post
Don't just ask the guest to share - hand them the clip and the copy. The easier you make it, the more reach you unlock.
Drip clips across the week
One episode should fuel a week of posts. Spacing clips out keeps the show visible far longer than a single launch-day dump.
Double down on what works
Track which clips drive new subscribers and make more like them - promotion is a feedback loop, not a checklist you run blind.
Common mistakes
- Posting once on launch day and moving on.
- Asking the guest to share without giving them the assets.
- Never reusing clips, so older episodes vanish.
Want promotion done for you, every episode?
Fame handles clips, posts and distribution for clients' shows - the promotion engine that turns episodes into audience and pipeline.
Frequently asked questions
How do I promote a podcast episode?
Before launch, cut clips and an audiogram, draft host and guest-tagged posts, and write strong show notes. On launch day, publish everywhere and post the best clip. The week after, drip clips, publish the guest post and engage. Ongoing, re-share evergreen clips.
Where should I promote a B2B podcast?
For most B2B brands, LinkedIn is the priority - short native video clips perform well and drive new listeners. Pair it with your newsletter and the guest's own network.