Audiogram
also known as audiograms · audio clip
A short, shareable video clip of a podcast made for social feeds - typically a striking quote with animated captions and an audio waveform, with or without the speaker's video. A staple format for promoting episodes.
For example, a team pulls the best 45 seconds of an episode, adds bold animated captions and the show's branding, and posts it natively to LinkedIn. The clip gets more reach than the full episode and sends a steady trickle of new listeners to the feed.
Why it matters: audiograms and clips are how podcasts get discovered on feeds that don't autoplay long audio. They're the single highest-leverage promotion asset, turning a quiet long-form episode into something that travels.
An audiogram works when the waveform is secondary and the captions carry the message - the viewer should understand it muted in the first two seconds.
- Relying on the animated waveform to hold attention when it does nothing for comprehension.
- Posting audiograms with no captions, so muted feed-scrollers get nothing.
- Using audiograms for a show that was filmed, where real video clips would always outperform.
What is an audiogram?
A short, shareable video clip of a podcast made for social feeds - typically a striking quote with animated captions and an audio waveform, with or without the speaker's video. A staple format for promoting episodes.
Do audiograms work for B2B podcasts?
Yes - short, captioned clips are among the most effective ways to promote a B2B show on LinkedIn and other feeds, where most new listeners are found.