Video podcast
also known as video podcasting · filmed podcast
A podcast recorded on camera as well as audio, so each episode can be published as video (on YouTube, LinkedIn and social) as well as a traditional audio feed. For B2B, video is increasingly the default because it unlocks clips and discovery.
For example, a SaaS brand films every interview with multic-camera video. The full episode goes to YouTube and the audio feeds, and the team cuts 6-8 vertical clips per episode for LinkedIn - which is where most of the show's reach and new listeners actually come from.
Why it matters: video multiplies a podcast's reach: it makes the show discoverable on YouTube and LinkedIn, and turns every episode into a stack of clips that travel far further than the audio alone. For B2B, where buyers live on LinkedIn, video-first is usually the higher-ROI choice.
Good video podcasting means every recording is shot to be cut into dozens of short clips, not just published as one long video nobody finishes.
- Pointing one static camera at two people and calling it video.
- Filming in video but only ever distributing the full episode.
- Ignoring framing and lighting so clips look amateur on LinkedIn.
What is a video podcast?
A podcast recorded on camera as well as audio, so each episode can be published as video (on YouTube, LinkedIn and social) as well as a traditional audio feed. For B2B, video is increasingly the default because it unlocks clips and discovery.
Is a video podcast worth the extra effort for B2B?
Usually yes. The incremental cost of filming is modest, but the upside - YouTube discovery plus a constant supply of social clips - is large, and clips are where most B2B shows find new listeners.
Do I need a studio for a video podcast?
No. Remote recording tools capture broadcast-quality local video from each participant, so a great-looking video podcast can be made fully remotely with the right setup and editing.