Podcast production
Everything it takes to turn a recorded conversation into a finished, published episode: recording, editing, mixing, show notes, artwork, clips and distribution. For video podcasts it also includes video editing and clip production.
For example, after a remote recording, production cleans up the audio and video, removes the false starts, adds the intro and outro, writes show notes with timestamps, cuts several social clips, and publishes to the audio feeds and YouTube.
Why it matters: production is where a raw conversation becomes something people actually want to consume and share. It's also the most time-consuming part - usually far more than recording - which is why teams routinely under-estimate the true cost of doing it in-house.
Good production is invisible - the audience should feel the conversation, not notice the editing, and every episode should look and sound consistent enough to be unmistakably your show.
- Treating production as a one-off project instead of a repeatable system you can run every week.
- Over-investing in cinematic polish before the format and guest pipeline are proven.
- Letting turnaround time stretch so episodes go stale before they publish.
What is podcast production?
Everything it takes to turn a recorded conversation into a finished, published episode: recording, editing, mixing, show notes, artwork, clips and distribution. For video podcasts it also includes video editing and clip production.
What does podcast production include?
Planning, recording, audio (and video) editing, mixing and mastering, show notes, artwork, clip production, and publishing and distribution across platforms.
How long does it take to produce one episode?
It varies, but editing, show notes, clips and promotion for a single high-quality B2B episode commonly add up to many hours of work - usually several multiples of the recording time.