podcast production cost calculator

What does your podcast actually cost to make?

The sticker price of a microphone is the easy part. This calculator adds up the real cost of producing a B2B podcast in-house - the hours your team spends recording, editing and promoting each episode, plus gear, software and guest costs - so you can compare DIY against a done-for-you agency honestly.

cost per episode£578
per month£2,310
per year£27,720
hours / episode12h
Your biggest cost is time - about 94% of every episode is team hours, not gear.
what to do
  • Each episode takes about 12 hours of team time - that is the real cost most teams forget to count.
  • At this pace you'll spend roughly £27,720 a year producing the show in-house.
  • Most B2B shows under-invest in promotion - if promo hours are low, your reach (and ROI) probably is too.
Producing in-house is pricier than it looks. Fame does the whole show for you.
Fame runs the whole show - strategy, guest booking, production and promotion.
See what Fame does

Built by Fame - B2B podcasts that drive pipeline.

how to use it

How to use the production cost calculator

  1. Set how many episodes you publish each month.
  2. Enter the hours your team spends per episode on recording, editing and promotion, and their blended hourly cost.
  3. Add monthly gear and software costs, and any per-episode guest or freelancer costs.
  4. Read your fully-loaded cost per episode, per month and per year - then share or compare it to an agency.
worked example

See it with real numbers

For example, you publish 4 episodes a month and each one eats 9 hours of your team's time across recording, editing and promotion at a blended £55 an hour. That is £495 of time per episode, plus £150 a month of gear and software spread across the four episodes and a £100 guest travel cost, landing each episode near £632. Across the month that is about £2,530, or roughly £30,000 a year. The takeaway: once you count the hours honestly, in-house production costs far more than the kit suggests.

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keep reading

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Cost per episode

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The full production workflow, from planning to a published episode.

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Podcast launch checklist

Everything you need in place before episode one.

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questions

Frequently asked questions

How much does it cost to produce a B2B podcast?

It varies enormously by quality and format, but the biggest cost is almost always time, not equipment. Once you count the hours spent on recording, editing, show notes, clips and promotion at a realistic blended rate, in-house production is usually far more expensive than teams assume - which is exactly what this calculator surfaces.

Is it cheaper to produce a podcast in-house or with an agency?

On a pure cash basis in-house can look cheaper, but once you load in the true cost of your team's time - and the opportunity cost of that time - a specialist agency is often comparable or cheaper, and produces a higher-quality, more consistent show. Use this calculator to get your real number, then weigh it against an agency quote.

What should I include in podcast production cost?

Everything it takes to publish and promote an episode: planning, guest booking, recording, editing, show notes, artwork, clips, distribution and promotion - plus recurring gear and software, and any freelancers or guest costs. Leaving out promotion and team time is the most common way teams underestimate the cost.

B2B podcasts that drive pipeline

Cheaper than you think to hand it to Fame.

Fame runs B2B podcasts end to end - strategy, guest booking, production and promotion. Done for you.

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