Show notes
Show notes are the written summary and supporting details that accompany a podcast episode, typically a description, key topics, timestamps, guest bio, and relevant links. They appear in podcast apps and on your episode page.
For example, an episode's show notes include a two-paragraph summary, three timestamped chapter markers, the guest's LinkedIn and company, and a link to the resource they mentioned.
Why it matters: good show notes make episodes searchable, help listeners decide to press play, and give you a place to point buyers toward a next step, turning a passive listen into measurable intent.
Useful show notes give a scannable summary, the key takeaways, timestamps, and links - written for a human deciding whether to listen, not stuffed for a crawler.
- Pasting a raw transcript and calling it show notes.
- Writing a one-line description that gives a prospect no reason to press play.
- Forgetting the links and CTAs that turn a listener into a next step.
What are show notes?
Show notes are the written summary and supporting details that accompany a podcast episode, typically a description, key topics, timestamps, guest bio, and relevant links. They appear in podcast apps and on your episode page.
What should podcast show notes include?
A short summary, key talking points or timestamps, the guest's name and links, any resources mentioned, and a clear call to action. Keep the most useful information near the top.
Do show notes help SEO?
Yes, on your own episode page. Well-written notes with the right keywords and a transcript give search engines text to index, which the audio file alone cannot provide.