Content repurposing plan template
Most of a podcast's reach comes from repurposed clips, not the full episode. This plan turns one recording into a week of content across every channel that matters.
0/1 filled - the rest of the [prompts] you finish in your copy.
CONTENT REPURPOSING PLAN - Episode [#]: [Episode title] SOURCE Full episode: [length] | Best moments (timestamps): [list] OUTPUT CHECKLIST (per episode) VIDEO CLIPS (the engine of reach) - [ ] 6-8 vertical clips (30-60s) for LinkedIn / Shorts / Reels - [ ] 1-2 longer clips (2-3 min) for LinkedIn / YouTube AUDIO - [ ] 1 audiogram (best quote, captioned) - [ ] Full episode to all audio feeds WRITTEN - [ ] 1 host LinkedIn post (key insight + clip) - [ ] 1 guest-tagged LinkedIn post (for them to reshare) - [ ] 2-3 quote graphics - [ ] Newsletter feature - [ ] (Optional) blog article / SEO write-up DISTRIBUTION SCHEDULE Day 0 (launch): episode live + host post + audiogram Day 1-2: clip 1, clip 2 Day 3-4: guest-tagged post + quote graphic Day 5-6: clip 3-4 + newsletter Ongoing: re-share evergreen clips from the back catalogue OWNERS Clips: [owner] Posts: [owner] Newsletter: [owner]
pick a version, copy it, or download as .docx or .pdf — then make it yours.
How to fill it in
Lead with clips
Short, captioned video clips are where most new B2B listeners come from. Treat clip production as the main event, not an afterthought.
Always make a guest-tagged post
A post the guest can reshare extends your reach into their network for free - one of the highest-leverage assets per episode.
Mine the back catalogue
Evergreen clips can be re-shared for months. Don't let great moments die after launch week.
Common mistakes
- Publishing the episode and stopping - the recording is a fraction of the work.
- Skipping the guest-tagged post, the easiest reach you'll ever get.
- Never reusing older clips, so the back catalogue's value is wasted.
Want all of this done for you, every week?
Fame turns each client episode into a full set of clips, posts and assets - the promotion that actually wins the audience.
Frequently asked questions
How do you repurpose a podcast episode?
Turn one episode into many assets: 6-15 video clips, an audiogram, host and guest LinkedIn posts, quote graphics, a newsletter feature and optionally a blog article - then distribute them over the following week and reuse evergreen clips later.
How many pieces of content can one podcast episode make?
A well-run B2B show commonly gets 8-15 assets from a single episode. The promotion, not the recording, is where most of the reach is won.