Guest promotion kit
A guest promotion kit is the ready-to-use bundle of assets you send a guest so they can share their episode in seconds, typically including clips, an audiogram, suggested copy, key links, and tags. For B2B shows it is what turns a willing guest into actual distribution.
For example, on launch day you send the guest a folder with a 60-second video clip, three suggested LinkedIn posts, the episode link, and the handles to tag, so all they have to do is paste and post.
Why it matters: guests want to share but rarely have time to make assets, so a done-for-them kit removes the friction and meaningfully lifts how many guests actually promote their episode to your buyers.
A good promotion kit is so polished the guest wants to post it - ready-made clips, quote graphics, suggested captions, and tags, all on-brand for them as much as you.
- Sending a bare link and expecting the guest to make their own assets.
- Providing assets that are off-brand or unflattering to the guest.
- Delivering the kit days after the episode, when momentum has gone.
What is a guest promotion kit?
A guest promotion kit is the ready-to-use bundle of assets you send a guest so they can share their episode in seconds, typically including clips, an audiogram, suggested copy, key links, and tags. For B2B shows it is what turns a willing guest into actual distribution.
What goes in a guest promotion kit?
Short video and audio clips, an audiogram, a few variations of suggested post copy, the full episode link, show-notes link, and the accounts to tag.
When should you send the promotion kit?
Send it on or just before launch day when the guest is most engaged, and consider a gentle follow-up a week later with a fresh clip to extend the promotion.