LinkedIn guest outreach DM template
Some guests answer a LinkedIn DM faster than email. This short three-touch DM sequence invites a guest without the wall of text - personal, specific, and easy to say yes to.
0/3 filled - the rest of the [prompts] you finish in your copy.
LINKEDIN DM SEQUENCE - guest outreach DM 1 - THE CONNECT NOTE (with the connection request) Hi [Guest first name] - I host [Show name], a podcast for [audience]. Loved your take on [specific thing they posted / said]. Would love to connect. --- DM 2 - THE INVITE (once connected, or 1-2 days later) Thanks for connecting, [Guest first name]. I'd love to have you on [Show name] - it's a relaxed [30-40] min conversation, no prep needed, and we turn it into clips and a written piece you can share with your network. I think your perspective on [topic] would really land with our audience. Worth a quick chat? --- DM 3 - THE NUDGE (5-7 days later) Hi [Guest first name] - just bumping this in case it slipped past. No pressure at all; if now's not the right time I'll happily revisit later in the year. If you're up for it, here's my calendar: [booking link]. NOTES - Keep each DM short - LinkedIn rewards brevity, and a wall of text gets ignored - The connect note must reference something specific, or it reads as a pitch - Move to the booking link the moment they show interest
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Frequently asked questions
How do you write a podcast guest invitation?
Personalise the opening to something the guest did, explain why they specifically fit the show, lead with what's in it for them (exposure, clips they can share), keep it short, and include a booking link so saying yes is one click.
How many times should I follow up with a podcast guest?
Two follow-ups after the initial invite is a good rule - a gentle nudge a few days later and a final one a week after that. Most bookings come from the follow-ups, not the first email.
Should podcast guests be my sales target accounts?
For a pipeline-driving B2B show, often yes. A guest invite is one of the warmest ways to open a relationship with someone at a target account, with zero sales pressure.