Dream 100
also known as dream 100 · dream-100 list
A focused list of roughly 100 dream guests or target accounts you most want on the show. It turns guest booking into a deliberate, account-aligned pipeline rather than whoever happens to say yes.
For example, a sales-tech company builds a Dream 100 of VPs of Sales at named target accounts. Each guest invite is a warm, flattering touch into an account sales cares about - and several Dream 100 guests have since entered active deals.
Why it matters: the Dream 100 aligns the podcast with revenue. Instead of booking guests for their audience, you book the people you want to build relationships with - turning the show into an account-based marketing and relationship engine, not just content.
Keep the list genuinely to ~100 - tight enough that every name is a dream guest or account, big enough to keep the pipeline full.
- Letting the list balloon to 500 so it stops being 'dream'.
- Inviting guests for their audience, not their relevance to your buyers.
What is a Dream 100?
A focused list of roughly 100 dream guests or target accounts you most want on the show. It turns guest booking into a deliberate, account-aligned pipeline rather than whoever happens to say yes.
How do I build a Dream 100 for a podcast?
Start from your ICP and target-account list, pick the individuals you most want a relationship with, and keep the list to around 100 so every name genuinely earns its place.
Should podcast guests come from my sales target accounts?
For a pipeline-driving B2B show, often yes. A guest invite is one of the warmest ways to open a relationship with a target account, with no sales pressure attached.