Guest brief
The short document sent to a guest before recording: what the show is, what you'll cover, the format and timing, and any tech or prep they need. It sets expectations and makes for a better, smoother conversation.
For example, a guest receives a one-page brief two days before: the show's angle, the three themes they'll be asked about, the recording link and a request to use headphones. They arrive prepared, and the recording needs far less editing.
Why it matters: a guest brief is the cheapest way to raise episode quality. A prepared guest gives sharper answers, the recording runs to time, and you avoid the audio and tech problems that create hours of editing or force a re-record.
A strong guest brief tells the guest exactly what to expect - format, themes, sample questions, tech check, run time - so they arrive relaxed, prepared, and able to be their sharpest.
- Sending no brief and forcing the guest to improvise on camera.
- Over-scripting it so the conversation feels rehearsed and stiff.
- Leaving out the practical logistics like link, timing, and camera setup.
What is a guest brief?
The short document sent to a guest before recording: what the show is, what you'll cover, the format and timing, and any tech or prep they need. It sets expectations and makes for a better, smoother conversation.
What should a podcast guest brief contain?
The show's premise and audience, the topics and sample questions, the format and run time, the recording link and tech requirements, and any promotion you'll ask them to do.