Social clip
A social clip is a podcast clip formatted and optimised specifically for social media feeds, typically vertical, captioned, and built to grab attention in the first second. It is the workhorse asset for promoting a video podcast on LinkedIn and other platforms.
For example, a social clip opens with the guest's most provocative sentence on screen, runs 60 seconds vertical with burned-in captions, and ends with a prompt to follow the show.
Why it matters: social clips are how a B2B podcast shows up in the feeds where buyers already spend time, and a steady stream of them builds audience and authority far faster than relying on app discovery.
A good social clip is built for one platform's native player - correct aspect ratio, burned-in captions, a hook in the first two seconds, and a single clear idea.
- Posting the identical clip to every platform with no native formatting.
- Front-loading branding and intros instead of the hook.
- Choosing clips by what is easy to cut rather than what the ICP cares about.
What is a social clip?
A social clip is a podcast clip formatted and optimised specifically for social media feeds, typically vertical, captioned, and built to grab attention in the first second. It is the workhorse asset for promoting a video podcast on LinkedIn and other platforms.
What makes a good social clip?
A strong hook in the first one to three seconds, a single complete idea, vertical framing, burned-in captions, and clear branding. The opening line matters most.
How many social clips should you post per episode?
Most B2B shows post 3 to 6 clips per episode across the days following release, spacing them out to keep the show present in the feed all week.