Post-production
Post-production is everything done after recording to turn raw footage into a finished episode: editing, audio mixing, colour, adding intro and outro, graphics, captions and final export. It is where a recording becomes a publishable show.
For example, after a 70-minute recording, the post-production team cuts the dead air, mixes the audio, adds the intro, lower-third name graphics and captions, then exports both audio and video versions.
Why it matters: strong post-production is what separates a polished branded show from a raw webcam recording, which is what makes a B2B podcast worth a senior guest's time.
Strong post-production is consistent and templated - the same intro, lower-thirds, audio chain, and pacing every episode, so the show feels reliably itself.
- Re-inventing the edit each episode instead of working from templates.
- Leaving post as the bottleneck that delays publishing.
- Polishing the long-form edit but neglecting the clips that drive reach.
What is post-production?
Post-production is everything done after recording to turn raw footage into a finished episode: editing, audio mixing, colour, adding intro and outro, graphics, captions and final export. It is where a recording becomes a publishable show.
What does podcast post-production include?
Typically editing for content and pacing, audio mixing and mastering, video editing and colour, intro and outro, graphics and lower-thirds, captions, and exporting the final audio and video files.
How long does podcast post-production take?
It depends on the edit ratio and how produced the show is. A lightly edited interview may take a few hours per episode, while a heavily produced show takes considerably longer.