Guest pitch
A guest pitch is the invitation message you send a prospective guest, making a clear, flattering case for why they should appear on your show. For B2B podcasts it has to respect a senior person's time and lead with what is in it for them, not for you.
For example, a strong pitch names a specific point the guest has made publicly, explains the angle you want them to bring, states the time commitment, and ends with a one-click booking link.
Why it matters: a sharp, personalised pitch is the difference between a yes from a busy executive and an ignored email, so it directly determines the calibre of guests your show can attract.
A strong guest pitch is short, specific, and guest-centric - it shows you know their work, names the angle only they can speak to, and makes saying yes feel easy and worth their time.
- Pitching your show's stats instead of what the guest gets out of it.
- Being so vague the guest cannot picture the conversation.
- Over-asking for time or commitment in the very first message.
What is a guest pitch?
A guest pitch is the invitation message you send a prospective guest, making a clear, flattering case for why they should appear on your show. For B2B podcasts it has to respect a senior person's time and lead with what is in it for them, not for you.
What makes a guest pitch convert?
Genuine personalisation that proves you know their work, a clear and flattering angle, an honest time commitment, social proof of the show, and a frictionless way to say yes.
How long should a guest pitch be?
Short enough to read on a phone in under a minute, leading with relevance to the guest and saving logistics for after they have shown interest.