Guest pipeline
A guest pipeline is the running list of prospective guests at each stage of being booked, from identified, to invited, to confirmed, to recorded. For B2B shows it works like a sales pipeline, giving you visibility into whether you have enough guests to keep publishing.
For example, your pipeline tracker shows 12 guests identified, 5 invited, 3 confirmed, and 2 recorded, telling you to send more invitations now to avoid a gap two months out.
Why it matters: a healthy pipeline is what keeps a show publishing consistently, so managing it deliberately means you never scramble for guests or skip an episode because the calendar ran dry.
A healthy guest pipeline always has bookings staged weeks out, with a steady backlog of vetted, on-ICP names so production never stalls waiting for the next yes.
- Booking week to week and constantly scrambling for the next guest.
- Letting the pipeline fill with whoever is easy rather than who fits.
- No system for tracking outreach status, so leads go cold.
What is a guest pipeline?
A guest pipeline is the running list of prospective guests at each stage of being booked, from identified, to invited, to confirmed, to recorded. For B2B shows it works like a sales pipeline, giving you visibility into whether you have enough guests to keep publishing.
How far ahead should a guest pipeline run?
Aim to keep several episodes' worth of confirmed guests ahead of your publish date, plus a deeper bench of identified and invited prospects so a few drop-offs never threaten your cadence.
How is a guest pipeline different from a Dream 100?
A Dream 100 is the wishlist of ideal accounts and people you want on the show, while the pipeline is the operational tracker of where each invited guest stands in the booking process.