Guest gifting
Guest gifting is sending a guest a thoughtful gift tied to their appearance, either before recording to build goodwill or afterwards as a thank-you. In B2B it doubles as a relationship gesture toward an account you want to win or keep.
For example, after recording with a target-account CMO, you send a framed pull-quote from their episode alongside a handwritten note, giving them something they are proud to display and share.
Why it matters: a well-judged gift turns a transactional booking into a memorable experience, making guests more likely to promote their episode and warming a relationship that sales can follow up on.
Good gifting is thoughtful and personal rather than expensive - a well-edited clip pack, a quality keepsake, or something tied to the guest, sent without strings attached.
- Sending generic swag that feels like a leftover marketing freebie.
- Making the gift feel transactional or like a thinly veiled ask.
- Gifting late or inconsistently so it loses its goodwill effect.
What is guest gifting?
Guest gifting is sending a guest a thoughtful gift tied to their appearance, either before recording to build goodwill or afterwards as a thank-you. In B2B it doubles as a relationship gesture toward an account you want to win or keep.
What makes a good B2B guest gift?
Something personal and low-pressure that ties back to the episode, such as a framed quote, a quality notebook, or a donation in their name, rather than anything that feels like a bribe.
Should you gift before or after recording?
Both work: a small pre-record gift builds rapport, while a post-record gift thanks them and nudges promotion. Avoid anything lavish enough to create a procurement or compliance issue.