AMA episode
An AMA, or ask-me-anything, episode answers questions submitted by the audience. In B2B it turns the show's listeners and the host's expertise into the entire agenda, often collecting questions from LinkedIn, email, or a community.
For example, a DevOps consultant runs a monthly AMA episode answering the ten most-upvoted infrastructure questions submitted by their newsletter subscribers.
Why it matters: an AMA episode directly surfaces the exact problems your buyers are stuck on, which doubles as free market research while making the audience feel heard and likely to keep submitting.
Good looks like real audience questions answered candidly, including the awkward ones a sales rep would dodge.
- Cherry-picking only easy or flattering questions.
- Running an AMA before you have an audience large enough to source good questions.
- Giving vague, on-message answers that dodge the actual question.
What is an AMA episode?
An AMA, or ask-me-anything, episode answers questions submitted by the audience. In B2B it turns the show's listeners and the host's expertise into the entire agenda, often collecting questions from LinkedIn, email, or a community.
How do you collect questions for a B2B AMA episode?
Common sources are a LinkedIn post asking for questions, a form linked in show notes, your community or Slack group, and recurring questions from sales calls. Sales-call questions are especially valuable because they map directly to buyer objections.
How often should a B2B show run AMA episodes?
Monthly or quarterly is typical. Spacing them out gives the audience time to accumulate enough good questions, and it keeps the format feeling like a special event rather than filler.