Podcast naming
Podcast naming is choosing a title for your show that signals what it is about and who it is for, while being memorable and easy to find. For B2B shows, a good name balances clarity for buyers with enough distinctiveness to stand out.
For example, a procurement software brand names its show after the precise outcome its buyers chase, so a procurement leader scanning a podcast app immediately understands the show is for them.
Why it matters: a clear, on-target name helps the right buyers find and remember your show, while a clever-but-vague name quietly costs you discovery and subscribers.
A good name signals who it is for or what it is about, and survives being said aloud and searched without confusion.
- Naming it after the company so buyers assume it is an ad.
- Being too clever, so nobody knows what the show is.
- Choosing a name already crowded with similar shows.
What is podcast naming?
Podcast naming is choosing a title for your show that signals what it is about and who it is for, while being memorable and easy to find. For B2B shows, a good name balances clarity for buyers with enough distinctiveness to stand out.
Should a B2B podcast name include the company or product?
Usually not as the lead. Audience-first names that speak to the buyer's world tend to attract more listeners than vendor-branded titles, though your brand should appear clearly in the description and artwork.
Clever name or clear name for a B2B podcast?
Lean clear. A name that tells buyers what they will get and who it is for almost always outperforms a clever play on words that needs explaining, especially for discovery in podcast apps and search.