Podcast directory
A podcast directory is an app or platform that lists podcasts and lets people find, follow, and play them, for example Apple Podcasts, Spotify, and YouTube. Directories pull episodes from your RSS feed rather than hosting your files directly.
For example, before launch you submit your show to Apple Podcasts, Spotify, and YouTube so that buyers searching in their app of choice can find and follow it.
Why it matters: being listed everywhere your buyers already listen removes friction from subscribing, and a few directories account for the bulk of B2B listening, so coverage there matters most.
Good coverage means you are listed and correct everywhere it is free to be - Apple, Spotify, YouTube - with on-brand artwork and an accurate description on each.
- Chasing presence on obscure directories that drive no meaningful B2B listeners.
- Letting directory descriptions and artwork drift out of sync with the current positioning.
- Believing a directory listing is distribution rather than just availability.
What is a podcast directory?
A podcast directory is an app or platform that lists podcasts and lets people find, follow, and play them, for example Apple Podcasts, Spotify, and YouTube. Directories pull episodes from your RSS feed rather than hosting your files directly.
Which podcast directories should a B2B show be on?
Apple Podcasts, Spotify, and YouTube cover most B2B listening. Submitting to a handful of others like Amazon Music and Overcast is low effort and worth doing once.
Do I upload episodes to each directory?
No. You submit your RSS feed once per directory, and new episodes flow in automatically from then on.