Back-catalogue
Your back-catalogue is every episode you have already published, the full archive available to new listeners. A strong back-catalogue keeps working long after publish day, pulling in search traffic and giving new followers a reason to binge.
For example, a new listener discovers your show through a recent episode, then works back through 20 older episodes in your back-catalogue over the following week.
Why it matters: the back-catalogue turns a podcast from a treadmill into a compounding asset, each evergreen episode keeps attracting buyers for years, so the ROI of episode 5 keeps climbing long after you have published episode 50.
A healthy back-catalogue keeps earning plays months after publish, with older episodes still pulling listeners through search and recommendations.
- Letting strong older episodes go cold instead of recirculating them.
- Publishing time-stamped content that ages out unnecessarily.
- Never updating or relinking high-performing old episodes.
What is a podcast back-catalogue?
Your back-catalogue is every episode you have already published, the full archive available to new listeners. A strong back-catalogue keeps working long after publish day, pulling in search traffic and giving new followers a reason to binge.
Does my back-catalogue still get downloads?
Yes. Evergreen episodes can earn a meaningful share of total downloads months or years after publishing, especially when they rank in search or get recommended to new followers.
Should I promote old episodes?
Absolutely. Resurfacing relevant back-catalogue episodes in newsletters, social and show notes extends their life and helps new listeners go deeper faster.