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How do your downloads actually compare?

Enter your typical downloads per episode to see where you land against real B2B podcast benchmarks - the actual spread from 90+ shows Fame produces, not generic consumer-podcast averages. For B2B, reaching the right buyers still beats a big number.

Free, no sign-up · reviewed by the Fame team · 25 June 2026

where you standaround the B2B median
downloads / episode300
300 to 800 downloads per episode is right around the median for a professionally produced B2B podcast. Solid, dependable reach. The next question is whether you are reaching decision-makers in your target accounts.
your show vs real B2B benchmarks (downloads / episode)
your show300
B2B median570
strong (75th)1,840
top-tier (90th)9,400
what to do
  • The median B2B show Fame produces does about 570 downloads per episode; strong shows reach 1,840+ and the top tier 9,400+.
  • This is downloads per episode, not your show's running total - a median show here also gets about 1,900 downloads a month across its whole back catalogue, and that adds up fast over a year of publishing.
  • For B2B, listener quality beats raw downloads - 200 of the right buyers is worth more than 5,000 random listeners.
  • Judge the show by who is listening: are they decision-makers in your target accounts? That matters more than the headline number.
  • Book guests who are your ideal buyers or who reach them - relevance compounds faster than reach.
  • These bands are real B2B benchmarks, not generic podcast averages - see the full breakdown on the benchmarks page.
Want listeners who actually buy? Fame builds B2B podcasts that reach the right decision-makers, not just big download numbers.
Fame runs the whole show - strategy, guest booking, production and promotion.
See what Fame does

Built by Fame - B2B podcasts that drive pipeline.

how to use it

How to use the benchmark checker

  1. Find your typical downloads per episode - the average a recent episode settles at across its lifetime.
  2. Enter that number into the field.
  3. See which B2B tier you land in, from 'just starting' to 'exceptional', anchored to real percentiles.
  4. Read the B2B guidance: a smaller audience of the right decision-makers often beats a large general one.
worked example

See it with real numbers

For example, you enter 320 typical downloads per episode. Against real B2B benchmarks that lands you right around the median for a professionally produced B2B show (about 570), in the 'around the B2B median' tier - solid, dependable reach. For a B2B podcast, though, those 320 downloads matter far more if they include 40 of your ideal decision-makers than if they were 3,000 random listeners. The takeaway: use the tier as a gut-check, but judge a B2B show on who is listening, not the headline number.

how this is calculated

The method, and what it assumes

Takes your typical downloads per episode and places it in a B2B benchmark tier anchored to real percentiles from 90+ shows Fame produces.

  • Single input: your typical downloads per episode (default 300).
  • Bands come from Fame portfolio data: B2B median ~570, strong (75th) ~1,840, top-tier (90th) ~9,400 downloads per episode.
  • Six tiers: under 100 just starting, 100-299 finding its feet, 300-799 around the B2B median (top ~50%), 800-1,999 strong (top ~25%), 2,000-8,999 excellent (top ~10%), 9,000+ exceptional (top ~5%).
  • The verdict turns positive once you are at or above the B2B median; the chart plots your figure against the median, 75th and 90th percentiles.
  • Advice stresses listener quality over raw downloads, since a few hundred of the right B2B buyers can beat thousands of random listeners.

Good to know: Bands are real B2B benchmarks (not generic podcast averages); downloads per episode is measured as typical per-episode downloads across the catalogue. It is a median, per-episode figure - not a cumulative total across a growth period, which is naturally a much bigger number for the same show. See the benchmarks page for full methodology.

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<p style="font:14px/1.5 sans-serif;margin:8px 0 0">Free <a href="https://learn.fame.so/calculators/podcast-download-benchmark-checker">download benchmark checker</a> by Fame</p>
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keep reading

Related resources

B2B podcast benchmarks

The full breakdown: downloads, followers and growth from 90+ B2B shows, with methodology.

learn more →

Downloads per episode

The per-episode metric most benchmarks use.

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Vanity metric

Why a big download number can mislead, and what to track instead.

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Podcast ROI calculator

Move past downloads and estimate the actual return.

learn more →
questions

Frequently asked questions

Where do these benchmarks come from?

They are aggregated from the portfolio of 90+ B2B podcasts Fame produces, covering more than 5,000 episodes - anonymised percentile distributions, not generic consumer-podcast averages. See the full breakdown and methodology on the benchmarks page.

What is a good number of downloads per episode for a B2B podcast?

Across B2B shows Fame produces, the median is around 570 downloads per episode, strong shows reach 1,800+, and the top tier passes 9,000. But for B2B, who is listening matters more than the raw number - a few hundred of the right buyers can be worth more than thousands of random listeners.

Are downloads a vanity metric?

They can be. On their own they don't tell you whether the right people are listening or whether the show influences deals. For B2B, track who is listening and tie the podcast to pipeline.

B2B podcasts that drive pipeline

Build a podcast the right buyers actually listen to.

Fame runs B2B podcasts end to end - strategy, guest booking, production and promotion. Done for you.

See what Fame does